Saul Bass

Saul Bass.
Born on May 8, 1920 and died on April 25, 1996 at the age of 75. He was known as a American graphic designer and a Academy Award-winning filmmaker for 40 years, but was known best for his design work on animated motion picture title sequences. He worked with some of Hollywoods greatest filmmakers inclulding Alfred Hitchcook. The man with the golden arm was one of his most famous title sequences in 1955, he was able to grab the viewers attention with just a simple silohette of a twisted arm.

Saul Bass studied at Brooklyn College with Gyorgy Kepes. While living in Hollywood he started doing print work for film ads, until he began work with filmmaker Otto Preminger to design a movie poster for his film Carmen Jones. Bass grabbed Preminger’s attention straight away and got him to produce the title sequence as well. This was the beginning for Bass; he saw this as an opportunity to create more then just title sequences, but to completely enhance the experience of the opening and closings of credits, which would create a different mood and theme for the film from the very beginning.
Analysing his work-

The man with the golden arm